Three Best Practices for Choosing Your Rating System

  1. Define feedback goals
  2. Define rating methods
  3. Ask the right questions

1. Define the Right Goals

Netflix: Example of a rating system that personalizes customer experience
Pinterest: Example of rating system to aggregate user data
Amazon: example of rating system that helps prioritize content

2. Define Rating Methods

Enjoyability vs quality: do you recognize these movies?
Example of 5-star rating system.
Example of very skewed rating results (mostly 1 and 5 stars) (Snapchat)
Thumbs up/down rating by Hem & Stitch
Smiley feedback system: alternative thumbs-up/down approach
Which is your favorite: Wall-E, or I, Robot?
Pinterest onboarding: a form of ‘picking favorites’.

3. Ask the Right Questions

  1. How would you rate [movie x]?
  2. How much did you enjoy [movie x]?
  1. How likely are you to recommend [restaurant x] to your friends?
  2. How did you value the service of [restaurant x]?

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