Three Best Practices for Choosing Your Rating System

1. Define the Right Goals

Netflix: Example of a rating system that personalizes customer experience
Pinterest: Example of rating system to aggregate user data
Amazon: example of rating system that helps prioritize content

2. Define Rating Methods

Enjoyability vs quality: do you recognize these movies?
Example of 5-star rating system.
Example of very skewed rating results (mostly 1 and 5 stars) (Snapchat)
Thumbs up/down rating by Hem & Stitch
Smiley feedback system: alternative thumbs-up/down approach
Which is your favorite: Wall-E, or I, Robot?
Pinterest onboarding: a form of ‘picking favorites’.

3. Ask the Right Questions



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store