Make smart use of hygiene factors in experience design

Apple Music onboarding. A great example of having a playful, effective onboarding process

As industries progress and innovate throughout their customer experience, new standards — or ‘status quo’ — emerge. Customers get acquainted with those standards, and eventually expect (and even ‘demand’) a similar experience from other organizations.

Raising the bar: setting a new standard

Amazon’s delivery tracker
Apple music on-boarding: pick two ore more favorite artists
DuoLingo’s use of gamification to trigger actions
LinkedIn’s profile completion (also a form of gamification)

“innovative organizations set standards for macro- and micro-interactions and experiences, leaving competition to follow these newly formed design standards.”

Hygiene factors or: getting ‘on par’

Pick your battles

We build businesses for challengers. We are a US/Mexico based software development firm that creates custom digital solutions across all industries.