How to tackle the Web 3.0 craze and not die in the process

A futuristic design
Web 3.0 promises a decentralized and even more connected cyberspace

But first, what makes web 3.0 so appealing?

Many believe that unlike web 2.0, where the power relies on a few big players (FAANG), web 3.0 returns power to the users through the use of technologies that focus on the decentralization of structures.

Seoul, Asia Blockchain Review
The city of Seoul invested $100 million dollars to transform into a “blockchain city”

How close are we really to reaching web 3.0?

While terms like NFTs, cryptos, and metaverse seem to be everywhere, the truth is that we are not 100% there yet. A lot of work remains to be done to reach the core objective of a decentralized web. As of today, the majority of the NFT market is owned by less than 10% of its users, while Bitcoins are owned by less than 2% of its users.

Hype Cycle for Emerging Technologies, Gartner, 2021
Gartner’s Hype Cycle for Emerging Technologies 2021

How can you prepare your business for web 3.0?

What infrastructure is available in my country or city?

It’s very important to think about the local political implications for your business and how policies and regulations can put limitations on your growth.

  • What are the demographic characteristics of my audience? What is their socioeconomic status?
  • What are the most important web 3.0 implementations that my business can afford right now?
  • Is the ROI worth the time and money?

If my business is not fully ready to implement web 3.0, where do I need to invest, to get me there?

These of the activities you can start implementing in your business to start approaching these technologies:

  • Simple augmented reality content on presentations cards and business decks.
  • Start learning about creating experiences in VR using software like Unreal Engine and Unity. For example, virtual tours and showrooms for your products.
  • Enable pay with cryptocurrencies.
  • If your business is creative or art-related, start dabbling in NFTs.
  • You can also start training on AI tools like chatbots, text generators, etc.
Cryptopanties by Rave Review
“The creation of Cryptopanties art/fashion piece aims to bridge the gap between the physical and digital worlds.” — Rave Review
The Flying Fish Club
Fly Fish Club: “The world’s first member’s only private dining club where membership is purchased on the blockchain as a Non-Fungible-Token (NFT)”
The Block Crypto

How are you protecting your users in this new virtual environment?

It’s not easy being green

Is there a way you can minimize your digital footprint when entering the web 3.0 space?

So, what now?




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We build businesses for challengers. We are a US/Mexico based software development firm that creates custom digital solutions across all industries.